Click through rate (CTR). Ad server. Broadcast email. Customer experience score. Ad suppression⏎
Buy one, get one (BOGO). Analytics. Addressable tv. Ad serving. Attribution model⏎
Addressable tv. Accepted (aka delivered) rate. Cross-channel/multichannel/omnichannel marketing. Content management. Conversions⏎
Cpm. 1st party data. Customer experience score. Ad server. Ad exchange⏎
1:1 marketing. Anonymized data. Absolute minimum test size. Consistent representation. Cross-channel/multichannel/omnichannel marketing⏎
1st party data. Completeness. Cross referencing. Crm/customer database management. Attribution modeling⏎
Creepy factor. Break even (be) response rate. Consistent representation. Cpm. Attribution⏎
Bounce rate. 2nd party data. Allowable acquisition cost (AAC). Closed loop analysis. Completeness⏎
Content management. Break even (be) response rate. 1:1 marketing. Believability and reputation. Crm/customer database management⏎
Consistent representation. Abandon rate. Current state. Accuracy. Customer acquisition cost (CAC)⏎